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From Generic to Generative: The Evolution of Masking
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What is Sound Masking:
Sound masking is a targeted acoustic technique that uses specially tuned background sound to reduce the intelligibility of speech and unwanted noise in a given space. Unlike noise cancellation or passive insulation, sound masking adds a subtle layer of sound—typically introduced through ceiling-mounted speakers—to make conversations less distracting and environments more acoustically comfortable. It’s commonly used in open offices, healthcare settings, and shared workspaces to improve privacy, focus, and overall sound quality.
How Sonic Element Does It Differently:
Sonic Element takes sound masking beyond white or pink noise, crafting frequency-optimized, tonal masking that is perceptually softer yet more effective. Instead of relying on dated, always-on hardware, we use a software-driven approach that reduces energy use, minimizes hardware, and enables easy updates and expansion over time. What truly sets us apart is our integration of creative and biophilic elements—like generative textures, wood tones, or soft ambient layers—when appropriate, making masking a spatial design tool, not just a technical fix. This is what we call Smart Masking: sustainable, human-centered sound designed for real environments.
Who
Needs
Sound
Masking?
OFFICES
FINANCIAL INSTITUTIONS
GOVERNMENT
HEALTHCARE PROVIDERS
LEGAL FIRMS
RESEARCH LABS
CALL
CENTERS
CO-WORKING
SPACES
and MORE ...
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From Concept to Coverage
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Every space requires a unique approach to sound distribution. Whether the goal is effective sound masking, immersive soundscapes, or both, speaker layout is critical to performance. Sonic Element designs each system with intention - factoring in ceiling height, spatial use, acoustic conditions, and architectural constraints. From open offices to treatment rooms, our speaker configurations are matched to the sound strategy, ensuring coverage that supports wellness, privacy, and clarity without visual or sonic clutter.
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Creative masking takes a more nuanced approach - one that blends artistic intention with acoustic purpose. Rather than simply reducing distraction, it uses carefully designed ambient elements like generative tones, biophilic textures, or psychoacoustic cues to shape perception, mood, and flow within a space. Sonic Element configures speakers to support immersive, zone-based experiences without overwhelming the environment. Whether layered beneath conversation zones or tuned for transitions between spaces, our creative masking layouts prioritize subtlety, clarity, and emotional resonance.
TELL US ABOUT YOUR SPACE - WE'LL TELL YOU WHAT'S POSSIBLE
"In healthcare environments, operations managers are prioritizing sound design not just for privacy, but to support overall patient and staff wellbeing - a direction Sonic Element was built to serve."
-Common goal among healthcare operations teams
"Sonic Element's integration into our projects goes beyond acoustics - clients consistently feel the difference, and it improves the overall design experience."
-Shared outcome among design-forward architecture teams
"Patients and families now feel more at ease, with masking that softens ambient noise and ensures private conversations stay that way.."
-A priority in patient-centered healthcare environments
